Genesis Reveals Its X Gran Equator Concept

At the 2025 New York International Auto Show, Genesis unveiled the X Gran Equator Concept -- its first adventure-focused vehicle designed for modern explorers craving elegance and rugged capability. The concept signals Genesis' push into lifestyle-oriented design, offering a fresh take on its "Athletic Elegance" design language.Sporting a sleek, coupe-like profile, the X Gran Equator Concept aims to defy typical SUV expectations with a long hood, fast C-pillar and clean surfaces. Chunky wheel-ar...