When Sigma announced the super-sleek "radically simple" BF camera in late February, it also doubled down on its rich Japanese heritage by unveiling a comprehensive rebranding effort. Alongside a new wordmark, logo, and redesigned website, Sigma also switched up all its product packaging, and wow, is it ever gorgeous.
When Sigma announced the super-sleek "radically simple" BF camera in late February, it also doubled down on its rich Japanese heritage by unveiling a comprehensive rebranding effort. Alongside a new wordmark, logo, and redesigned website, Sigma also switched up all its product packaging, and wow, is it ever gorgeous.
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