POP MART is Bringing Print Back with the Launch of New Magazine, play/GROUND

POP MART is known for its viral collectibles and blind boxes -- from the coveted Labubu Monsters to Skullpandas. But now the global pop culture powerhouse has officially entered the publishing world with the launch of its new print magazine, play/GROUND.Print media has seen a resurgence in recent years, especially as Gen Z references the '90s and early 2000s eras stylistically, leaning into nostalgia-core. POP MART now joins the revival with its first foray into tangible media, exploring contemp...