Electronic Arts Will Not Increase Its Video Game Prices

SummaryElectronic Arts will change its current pricing strategyCEO Andrew Wilson noted their diverse pricing models beyond traditional retailUpcoming titles like EA Sports FC and Battlefield are expected to maintain the $70 USD priceVideo game giant Electronic Arts (EA) revealed that it will not be raising the prices of its games despite the current industry trend.As per IGN, CEO Andrew Wilson confirmed the news during the company's latest financial earnings call. He noted that the video game pu...