Sage Toda-Nation Takes the Reigns at YMC

YMC worked to define British style in the early '90s, continuing to pack our wardrobes with elevated classics today. The brand is entering a new chapter, appointing Sage Nation founder Sage Toda-Nation as its new Creative Director. Toda-Nation has designed his first collection for YMC, celebrating the brand's iconic design moments for Spring/Summer 2025. Nodding to YMC's debut line from 1996, the designer brings fresh silhouettes to life with a retro edge. The collection is doused in sleek propo...