Foot Locker Taps Into the Social Side of Running for "Grey Days"

As part of its "Grey Days" celebrations this year, New Balance joined forces with Foot Locker to host a sunrise run on Dubai's Jumeirah Beach. Embracing the togetherness and family aspect of the dedicated day, the event centered around an accessible 5K stretch that both independent runners and sports communities could take part in. Through uniting a variety of local runners, the retailer also paid homage to the "Run Your Way" philosophy, inviting the New Balance-affiliated Jumeirah Johns Run Clu...