I Don't Think You Understand How Big the Latest Profoto Announcement Is

Just yesterday, Profoto announced a major upgrade in compatibility with Sony cameras. The announcement focuses on the Sony a9 III, the first camera primarily meant for still photography with a global shutter unit. Obviously, it's designed for professional photographers, sports, journalists, wildlife, etc. A lot of the current generations of creators out there might use this camera with LEDs and not really go into the actual creation process in-camera. And it's hard to blame them -- Sony is all a...