From TikTok to the track: Gen Z are driving running's third great boom

At the heart of running's unprecedented explosion in popularity is the digitally native generation making the sport fashionable, communal and more diverse than ever Hear that sound? It is the fingertaps of Gen Z scrolling through Instagram reels and TikToks. The pings of card readers as more stylish gear leaves the shelves. The drumbeat of cushioned soles on pavements up and down the country. But, most of all, it is the noise of the jaws of the smartest people in sport crashing to the floor. Bec...