Vetements Too "Generic" to Be Trademarked in the US

SummaryA decision from the U.S. Patent and Trademark Office's (USPTO) affrims that Vetements has lost its years-long battle to trademark its brand name in the US, according to a report from The Fashion Law.The decision made by a panel of three judges stated that the term "vetements," the French word for "clothing," is generic when used for garments and retail services.Last week, Demna-founded Swiss label Vetements lost its years-long battle to trademark its brand name in the US. According to a r...