Hypebeast Community Center: Lore

Give me your elevator pitch.Lore is a luxury brand centered around an alternate world. With each collection, you get a glimpse into this world through the lens of a specific region and occupation. From an apparel and accessories perspective, Lore is imagined as otherworldly workwear. Lore feeds its archive and uses a combination of tools to generate its visual language through tangible and digital means. These tools include analog tailoring for garment construction, creative writing that defines...