JD Sports Goes "From the Mountain, to the Street" With Joe James and the Salomon XT-6

This season, JD Sports adds the Salomon XT-6 to its extensive footwear roster. Known for crafting exclusive campaigns for its brands' collections, the launch is accompanied by the retailer's debut campaign with the outdoor label titled "From the Mountain, to the Street."Making its mark among athletes, explorers and outdoor enthusiasts alike, the XT-6 was originally designed for ultra-distance races across various terrains. In recent years, however, the silhouette has witnessed a rebirth, gaining...