The Gap x Malbon Invitational Showed Where Golf Is Going

We were on the ground for the first-ever Malbon x Gap Invitational, held at Plainfield Country Club in New Jersey--a private Donald Ross design with serious pedigree, including multiple PGA TOUR stops and, more recently, a major USGA event. Malbon has a proven formula when it comes to experiential golf, but this outing had a different flavor. Gap's fingerprints were all over it.The branding struck a refined balance: understated but intentional. A custom banner hung beneath the Plainfield CC entr...