Veja Opens First São Paulo Store, Staying Committed to Unconventional Growth

In a market that often rewards speed over intention and trend over principle, Veja has made a name for itself by doing things differently. Founded in 2004 by François-Ghislain Morillion and Sébastien Kopp, the French footwear brand has built a global following by questioning emerging trends.This month, Veja opened its first physical store in São Paulo. Brazil is more than a market for the brand; it's the foundation of its entire supply chain. From organic cotton in the northeast to wild Amazo...