The Fujifilm Camera That Could Steal Users From the Big Three

Fujifilm has pretty much always been playing in its own arena. I think a former Leica VP said it best by saying that sometimes competing with other brands is like swimming with sharks. While their APS-C cameras surely do something much different, not many other brands try to go into medium format territory. But Fujifilm has the potential to take users away from Canon, Sony, and Nikon much more so than you'd think. Considering the fact that the brand told retro lovers that they were going polyamorous and flirted with the DSLR form factor much more, they'd only have to do one thing that could majorly change the entire face of the photo...