Carter Gregory on Latin Culture's Global Influence

As VP of A&R at Capitol Records, Carter Gregory has been at the forefront of the musical shift in Latin America -- spotlighting artists and shaping moments that define today's sound. His appearance in Rawayana's "Veneka" music video and on stage during their Coachella 2025 set goes beyond a cameo; it reflects how deeply his presence resonates within the Latinx community."Latin American artists bring an emotional rawness and cultural depth that is so special. I think what sets them apart is how t...