Hypebeast -
20 Jun 2025 13:25
SUGARHILL's Spring/Summer 2026 collection, titled "python," continues the label's steady, but deliberate evolution. Eschewing rigid seasonal themes, the Japanese label now favors informal nicknames - often playful and sometimes selected by founder Rikuya Hayashi's child - that reflect its fluid, process-led design ethos.This season builds on SUGARHILL's core philosophy: material development. This includes the exploration of nuanced finishing techniques, research-driven references to historical g...
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