Simmod's First Cine Lenses Feature Modified Sirui Optics and Illuminated Markings

Simmod Lens, founded in 2018 by cinematographer Ron Sim, has moved from modifying existing lenses to creating new video-focused lenses of its own. Simmod's first lenses, the Apsara Lumière and Apsara Prestige, have large-format coverage and relatively affordable price points.