A new study reveals that close friendships can synchronize brain activity and influence decision-making, particularly in consumer behavior. Researchers found that friends evaluated products more similarly than strangers, with this effect strengthening as friendships deepened.
A new study reveals that close friendships can synchronize brain activity and influence decision-making, particularly in consumer behavior. Researchers found that friends evaluated products more similarly than strangers, with this effect strengthening as friendships deepened.
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