Here's What Went Down at Hypebeast Night for Michelob ULTRA's Pitchside Club NYC Event

On July 10, Hypebeast Night lit up Michelob ULTRA's Pitchside Club at SECOND (849 6th Ave.) with a celebration of soccer culture, personal style and community. Guests were treated to the exclusive release of the limited-edition black Hypebeast jerseys--offered in both collared and non-collared styles. Fans also had the chance to fully customize their kits on the spot with heat-press graphics, embroidery, and a curated selection of event-only patches at The Hypebeast Kit Bar.Helping fans perfect ...