7UP® Is Bringing Snow to the Hottest Cities This Summer

7UP® has taken over seven global cities this summer with a unique digital campaign.With rising temperatures and hotter summers, new research conducted by the beverage brand revealed 79% of people said everyday tasks take longer to complete, while across hot weather countries, where temperatures regularly reach averages of 38°C, two out of three people say they'd rather be covered in snow on a scorching day.These results led to 7UP launching its latest "7 Days of Super Duper Summer" campaign. T...