Hypebeast -
23 Jul 2025 15:43
In a recent campaign, adidas and Zalando marked a new chapter for the Adizero EVO SL, visualizing how the performance shoe can also serve as a staple lifestyle silhouette. Following their exploration, the brands recently reunited in Berlin to put on an immersive showcase that continued to shift perceptions around the shoe. With the Adizero EVO SL celebrated for being extremely light, the event tapped into its trademark feature through the overarching theme, "LIGHTSPEED." Ahead of the occasion, a...
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