'Fantastic Four: First Steps' $170M Promo Push Boosted By Little Caesars, Zillow, Pop-Tarts & More; Pic Eyes $200M U.S. Box Office Cume In 2nd Frame

At $170 million in media value, the promotional partner campaign for Disney/Marvel Studios’ Fantastic Four: The First Steps is the biggest in some time, ahead of the pushes for Marvel Cinematic Universe’s Deadpool & Wolverine and Black Panther: Wakanda Forever and even rival studio summer campaigns such as Jurassic World Rebirth ($150M). 2019’s Spider-Man: Far […]