L.A.B. Golf's $200 Million USD Sale Shows Putting Culture Is Changing

One of the breakout companies of the year, L.A.B. Golf, has been acquired by private equity firm L Catterton for $200 million USD. Founded in 2018 by Sam Hahn, L.A.B. quietly refined its zero-torque, face-balanced designs until the floodgates opened in 2023. Lucas Glover's late-season heater with a Mezz.1 Max putter gave the brand its first splash of TOUR exposure, and J.J. Spaun's winning putt at the 2025 U.S. Open with a DF3 sent things over the edge. The company sold an estimated 130,000 putt...