How Young Buyers Are Powering Kodaks Comeback: BCN+R Reports

The global market has seen an immense shift in consumer trends and the way we purchase cameras today. For the longest time, compact, point-and-shoot film cameras were utilized by families to capture their best images during holidays or special occasions. But when the smartphone infiltrated this segment, the need for having a separate camera felt redundant. However, it now seems there is a new shift in this trend, with Kodak becoming an important player, something we did not see coming anytime so...