Misci Unveils "Tieta" Campaign, Starring Lais Ribeiro and Seu Jorge

SummaryJorge Amado casts two Brazilian icons to star in the campaign.The collection highlights the brands sustainable premise.Following its runway debut in April, Misci has officially unveiled the campaign for its Tieta collection. In a new visual and conceptual chapter, the brand elevates the creative power of Jorge Amado, the acclaimed Brazilian author whose works celebrate Bahian culture, by casting two key Brazilian figures: supermodel Lais Ribeiro, a global fashion reference, and artist Seu...