Sophie Hird Is Making Rugby Cool Again With New Creative Collab

Unlike pickleball or pilates, rugby boasts one of the oldest histories in sport. But, where other fitness trends have attracted a cult female following with their effortlessly stylish image, the game has often struggled to detach itself from the stuffy, male-centric identity it has traditionally been associated with.This year, Asahi Super Dry is shaking things up. Through its sponsorship of the Womens Rugby World Cup 2025, the Japanese beer brand aims to champion overlooked female players, grass...