How Hasselblad Intends to Shape The Future of Photography

Hasselblad is a legacy company that continues to drive innovation home. The company was the first to send its cameras to spaceand subsequently launcheda device that could shoot panoramas on film. In more recent years, they created digital medium-format cameras for professionals that allow one to slow down and savor every moment they photograph. One would believe that this is the best one could get out of a medium format, but Hasselblad proved us wrong again. With the launch of the X2D II 100C, t...