Hypebeast -
12 Sep 2025 16:50

SummaryA claw machine installation called "PAIN" will be in SoHo during New York Fashion Week, featuring an unattainable Hermès Birkin bag.The game, arriving at a SoHo location this coming weekend, is a metaphor for the "rigged" nature of hustle culture in NYC.As New York Fashion Week kicks off, a surreal claw machine housing a single Hermès Birkin bag will land in the heart of SoHo this weekend. Though hundreds of pedestrians will get the chance to try their hand at the playfu...
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