Are Fashion Watch Parties the New Spectator Sport?

If you'd been passing by Le SaintDenis - Rue du Faubourg SaintDenis - in Paris this June youd think it was game day. Hundreds of fashion students, style writers, and hype tourists shoulder-to-shoulder, spilling into the street, with free drinks - supplied by Instagram - firmly in hand.But this wasnt a World Cup match. This was J.W. Anderson's Dior SS26 menswear debut. Broadcast live, in a bar, on a makeshift TV. And, the vibes were so buzzy, it made the actual front row look tame.When di...