LEGO Transforms the Champs-Élysées for a Day of Play

In a follow-up to its PLAY Pavilion activation at Londons Serpentine Gallery, The LEGO Group brought its Never Stop Playing initiative to Paris with Le Grand Tournoi des Champs.Set along the Champs-Élysées, the building tournament put creativity on the calendars of thousands across the region, including stars Pharrell Williams, Jourdan Dunn, and Nella Rose, who attended with their loved ones. Joining the brick-fandom masses, Hypebeast headed to the iconic landmark to get a closer look at what ...