Hypegolf Clubhouse "2.0" Was a Moment In Time

From August 29 to September 28, Hypegolf brought its Clubhouse concept back to SoHo, New York-timed to coincide with the Ryder Cup, but also overlapping with the US Open tennis and New York Fashion Week. For a full month, the space operated as a hybrid retail and community hub, with an interactive simulator, rotating installations and a lineup of invite-only events layered in between open retail hours. Several leading brands came on board as partners, including Johnnie Walker, Michelob ULTRA, Oa...