Hypebeast -
30 Oct 2025 16:34

Rhuigi Villaseñors RHUDE has always moved at the intersection of luxury and culture, but its latest collaboration with Afterpay takes that dialogue to the court. The new capsule, designed for The Dropshop by Afterpay, captures the rhythm of basketball season while pushing forward RHUDEs evolving sportswear language. In its official lookbook, the pieces appear in cinematic contrast set against golden hills, vintage cars and dimly lit blacktops. The visual story references Americana grit and athl...
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