Nearly Half of Gen Z Prefers YouTube and TikTok Over Traditional TV

Summary43% of Gen Z now prefer social video platforms like YouTube and TikTok over traditional TVTime spent streaming video is rising to over 4 hours daily, while traditional TV viewing declinesStreaming revenues are forecast to grow by 18-19% annually due to the shift to short-form content like "microdramas"A massive shift in media consumption is officially underway, with nearly half of Gen Z preferring YouTube and social video platforms over traditional TV or paid streaming services.Ac...