Gentle Monster Launches Horror Game THE ROOM

SummaryGentle Monster released an interactive horror escape game, THE ROOM, as part of its wider campaign for its Fall 2025 collectionIt follows the premise of "THE HUNT" campaign, starring Hunter SchaferNow playable through the brand's websiteGentle Monster has launched THE ROOM, a horrorthemed interactive escape game that redefines how fashion brands engage audiences. Instead of a traditional lookbook, the label invites players into a timed survival challenge where they must uncove...