How Sony Can Make Their Best Birding Camera

I'm a fairly active part of bird groups here in NYC. And one of the coolest things that we do is not just use binoculars to spot birds, but use cameras to get great photos of them too. But would you believe that the most common camera that I see is the Sony RX10 series? Sure, I see some DSLRs and mirrorless cameras. However, those are often big and heavy. And instead, lots of folks prefer the smaller, lightweight, and weather resistant options like the RX10. So why doesn't Sony bring it ...