Hypebeast -
14 Nov 2025 07:26

SummaryHeron Preston announces his return to his eponymous label, regaining full ownership and creative control, following New Guards Groups bankruptcy and corporate instabilityPreston's return promises a new era of authentic creativity, "free from the influence of outside investors"Heron Preston has reclaimed ownership of his namesake label, signaling a fresh start after several years of corporate entanglement. The designer, who helped revolutionize menswear by pioneering the luxury...
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