Summary:BasicNet has announced the acquisition of Woolrich's European operations and brand rights for €40 million as part of a €90 million enterprise value deal.The acquisition adds the historic American outerwear brand to BasicNet's portfolio, which already includes Kappa, Superga, K-Way, Sebago, Robe di Kappa and Briko.BasicNet and Woolrich leadership say the deal will strengthen Woolrich's heritage, identity and global presence despite challenging economic conditions.This week...
Summary:BasicNet has announced the acquisition of Woolrich's European operations and brand rights for €40 million as part of a €90 million enterprise value deal.The acquisition adds the historic American outerwear brand to BasicNet's portfolio, which already includes Kappa, Superga, K-Way, Sebago, Robe di Kappa and Briko.BasicNet and Woolrich leadership say the deal will strengthen Woolrich's heritage, identity and global presence despite challenging economic conditions.This week...
Share this Article
Recommended