Hypebeast -
14 Nov 2025 18:04

The LEGO Group set the bar astronomically high with an interactive experience inside New York Citys ARTECHOUSE in Chelsea. The brand took guests inside a reimagined space where the galaxys most infamous battle station was a cultural playground for adults who never lost their sense of wonder. On Friday, November 7, larger-than-life custom LEGO Star Wars starships, cosmic projections and the hum of conversation between sneakerheads, creatives and lifelong Star Wars fans all orbited around the new ...
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