JD Turns the Lens on Todays Cultural Landscape in 2025 Christmas Ad

JD is shining a light on its consumers in its 2025 Christmas campaign. Chiming in on the seasonal spirit of hope and prosperity, it looks to celebrate their ambition through one overarching question: Where are you going? The campaign film culminates 286 stories from across the world, with individuals sharing their responses in a series of self-shot videos and voiceovers. As some give a glimpse into their wildest dreams for the future, others admit their fears and doubts, coming together as a raw...