The Popes Leica Proves Hype Culture Has Hit Rare Cameras

Vienna's Leitz Photographica Auction has been the best place for collectors. From iconic cameras to stunning lenses, each edition brings something exciting to the forefront. The 47th edition concluded with a new record, but it also highlighted how far the hype culture can influence the value of an object. The niche event, a favourite of many camera historians, became a global spectacle once the camera of the late Pope Francis was sold.