CEO and racing enthusiast Jim Farley wants Ford to be the Porsche of off-road racing, and the companys all-out assault at the recently completed Baja 1000 made clear Ford brass is committed to making that bold undertaking a reality.
What stands behind Fords commitment to becoming the Porsche of off-road racing
Racer - 27 Nov 2025 20:46
CEO and racing enthusiast Jim Farley wants Ford to be the Porsche of off-road racing, and the companys all-out assault at the recently completed Baja 1000 made clear Ford brass is committed to making that bold undertaking a reality.
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