Fujifilm Fanboys Do It Best: Its Not a Filter, Its an Identity

Fujifilm has built its reputation thanks to its Kaizen approach to camera development in the 2010s, its willingness to quickly pivot to a more lifestyle brand in the 2020s, and, of course, by making digital medium format accessible to more photographers. Fujifilm has been a company that has pushed innovation with a strong commitment to photographic history. With that said, Fujifilm Fanboys and Fangirls are the worst.