Hypebeast -
2 Dec 2025 08:20

SummaryThe Oxford Word of the Year for 2025 is "rage bait," selected after a public vote and linguistic analysisThe term is defined as online content deliberately designed to elicit anger or outrage to boost traffic or engagementIts usage has tripled over the last year, reflecting a digital shift toward hijacking and manipulating emotionsThe cultural zeitgeist has spoken: the official Oxford University Press Word of the Year for 2025 is "rage bait." This compound term was selecte...
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