Pantone's 2026 Color of the Year Is White - But Not Quite

Cross-industry color authority, Pantone, has been naming a Color of the Year since 1999, selecting an annual hue that reflects the direction of product design as well as broader cultural sentiments.Selected for 2026, "Cloud Dancer" (PANTONE 11-4201) is a soft and warm off-white - think oat milk, undyed cotton, or vanilla ice cream. Its easier on the eyes than a pure white, but a more versatile neutral than a butter yellow. From Palaces off-white outerwear from Winter '25 to MM6 Maiso...