Mission Briefing: Codename ISS

Welcome to the ASICS Institute of Sport Science (ISS) in Kobe. This isn't your typical lab; it's a secured R&D bunker dedicated to "human-centric science." Their objective is simple: to reverse-engineer human movement to create technology that unlocks peak athletic performance, and how that all translates into ASICS SportStyle where the data is applied to lifestyle footwear for everyday wear - Hypebeast was amongst the first group of journalists to get an insider look at what goe...