U.S. Supreme Court Rejects Vetements Appeal Over Federal Trademark Denial

SummaryThe U.S. Supreme Court has officially declined to hear an appeal from Vetements, upholding lower court rulings that deny the brand federal trademark registration for its nameUnder the "doctrine of foreign equivalents," the court found the mark to be generic or merely descriptive because "vetements" translates directly to the English word for clothingThis decision reinforces a strict legal standard for international labels, confirming that foreign-language brands cannot sec...