Hypebeast -
30 Jan 2026 03:01

SummarySydney Sweeney's debut "Seductress" collection for SYRN sold out in record time following a viral guerrilla marketing stunt involving the Hollywood SignThe actress draped dozens of bras over the historic Los Angeles landmark to announce the launch, blending the aesthetic of Old Hollywood with a provocative, modern edgeFollowing the massive success of the initial release, SYRN is expected to restock and expand its range, solidifying Sweeney's position as a powerhouse in the...
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