Michelob ULTRA, the official beer sponsor of Team USA, brought a celebratory, fan-centric experience to Park City, Utah, highlighting the 2026 winter sports and Team USA's historic return to the ice and slopes. A spirited blend of competitive sports and après-ski lifestyle, the VIP ULTRA Summit party and weeklong ULTRA Base activation, powered by TCL, treated fans to world-class entertainment and an immersive communal hub to experience the legacy of Team USA in a superior format.Kicking off...
Michelob ULTRA Summit Took Team USAs Historic Return to Ice Beyond the Screen
Hypebeast - 21 Feb 2026 19:13
Michelob ULTRA, the official beer sponsor of Team USA, brought a celebratory, fan-centric experience to Park City, Utah, highlighting the 2026 winter sports and Team USA's historic return to the ice and slopes. A spirited blend of competitive sports and après-ski lifestyle, the VIP ULTRA Summit party and weeklong ULTRA Base activation, powered by TCL, treated fans to world-class entertainment and an immersive communal hub to experience the legacy of Team USA in a superior format.Kicking off...
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