Rap's Underground Took Over Demna's Gucci Debut

If there's one thing about Demna: he's tapped in. For his big Gucci debut on the Milan Fashion Week runway, the Balenciaga-hailing Creative Director pulled out all of the stops -specifically from the underground hip-hop scene, that is.Gvasalia personally tapped a lineup of underground hip-hop artists to show face at Gucci's Fall/Winter 2026 show, sourcing a bunch of talent from the budding UK underground scene. Larger musicians - Kaytranada, Rico Nasty, and Steve Lacy included - were...