Nike Officially Files Trademark for Bronny James' Signature "B" Logo

SummaryNike has officially filed the trademark paperwork for Bronny James' personal signature logo, securing the branding for future footwear and apparel releasesThe distinctive "B" emblem features a sharp, Gothic-style lettering design, creating a bold aesthetic that sets the young Lakers guard apart from typical NBA athlete brandingBronny originally debuted the logo back in January 2026, showcasing the black emblem on the heel of a custom pink pair of Nike LeBron Witness 9s during ...